Ian Smith

TheStrategySmith

Hi - I'm Ian Smith.

I’ve spent over 20 years leading Go-to-Market strategy and execution — from fast-scaling SMEs to global organisations with 400,000+ people and billions in revenue. Along the way, I saw a recurring challenge: leaders under pressure, carrying the weight of growth without the clarity, structure, or alignment needed to scale confidently.

That’s why I created the Business Growth Scorecard — to help decision-makers quickly assess where stress is building in their growth strategy, and where to focus next. It’s based on real-world experience, not theory — a simple, accessible way to spot the patterns I’ve seen derail even the most promising plans.

Whether you’re expanding, integrating, or just need a clear plan your team can rally behind, this is a starting point designed to bring clarity to complexity — and give you back control.